About Us
The Power Swabs® system was first introduced in 2008 with a breakthrough, patented teeth whitening technology developed by celebrated dentist Dr. Martin Giniger. In fact, Dr. Giniger’s Power Swabs home teeth whitening product is proven to whiten teeth as well as white strips, but with far less sensitivity and greater ease of use. To accomplish this, Power Swabs whitening products use a patented combination of clinically-researched ingredients to reach between enamel and break the molecular bonds between positively charged stained molecules and the negatively charged surfaces they are bound to for a platinum white clean. An added bonus to the gentle formula is that it works on cosmetic dentistry as well as natural teeth.
Dr. Martin Giniger has 30 years of experience working as a dentist, and he has over 23 years of experience developing teeth whitening kits with the world’s largest oral care companies such as Proctor & Gamble, Church & Dwight, and Colgate-Palmolive. Teeth whitening reviews show that Dr. Giniger is a leading authority in the formulation of professional teeth whitening and over-the-counter dental products. Renowned for developing breakthrough whitening toothpaste, whitening swabs, whitening strips, as well as other oral care products for consumer and professional application, Dr. Giniger is the recipient of the prestigious NIH Physician-Scientist Award and the Academy of Oral Medicine’s Lester Burkett Memorial Award, and is recognized as one of the world's foremost experts on teeth whitening and dental health.
The Science
Typical bleaching gels are too thick to penetrate rapidly into the tiny spaces around enamel rods. This is why you spend hours applying any typical bleaching product. In fact, in many ways this very long contact time is also the major reason for tooth sensitivity that results from the procedure.
On the other hand, the formula used in Power Swabs® is made of an extremely thin liquid that is thickened with air and foam. Therefore, as the foam collapses back into a thin liquid, it penetrates very rapidly into enamel. There is no need for trays or strips to hold the product in place. All that is needed is that you or your patients apply Power Swabs® onto teeth for about 30 seconds per arch just before any traditional bleaching product is applied. See home page for an image of results seen within just one week.
Power Swabs® F.A.C.T.™ Technology is the Key:
F.A.C.T.™ stands for "foaming action cleaning technology" and Power Swabs® is the first product in the field of tooth whitening that utilizes the Laws of Mass Action Cleaning. FACT™ Technology applies all eight factors to the problem of cleaning and whitening teeth: time, temperature, action, solvents, surfactants, detergents, saponifiers and chelators. All aspects must be at equilibrium in order to optimize the cleaning and whitening of any surface, whether it's teeth or even clothing. In fact, just like laundry pre-treaters, the Power Swabs® Stain-Out Swabs™ contain all eight classifications of ingredients, not just one or two found in other tooth bleaching systems. This all-inclusive approach is the basis for F.A.C.T.™ Technology and ultimately results in sparkling cleaned, pain-free, whiter teeth with minimal to no sensitivity.